Mini Popup Showroom

Logistics & Warehousing
The Project

Conceptualise - Design - Develop - Build - Logistics - Activate. MINI NZ asked us to design, construct and activate a mobile display module that could be taken around New Zealand to interactively display their vehicles and help engage with their clients. We purpose built the Pop-Up Display Module with the same dimensions as a shipping container but the result is far superior compared to any container modification. There is a common misconception that you can simply buy a shipping container, cut the walls out, add some glass and 'presto', job done. Contrary to this belief this is not cost effective, it can be detrimental to the structural integrity of the container and doesn't provide the desired look that most organisations require. We've created the Display Modules with intention, style, strength and durability.

Our Approach
Final Result
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